Fresh Start
A Fresh Look at Deodorant
The Future of Deordorant
This project focuses on what deodorant could look like as a different experience than it currently is. Could this disrupt the current market and set a new tone for this daily mundane task?
Project worked on at Procter & Gamble.
What if Deodorant became a unique experience in your hygiene routine?
Team Brainstorm
I conducted and facilitated a deordorant brainstorm at Procter & Gamble. I gathered a team of chemical engineers and designers to take a look at our current deodorant and imagine where we could go.
From this brainstorm, we collectively selected 6 concepts to further develop to later test with consumers.
Next Steps
Take these 6 testibly different concepts and bring them to consumers to observe their initial reactions.
Want to know more? Ask me about my experience at Procter & Gamble!
